Might makes right (of way)?

I regularly cycle from my home in South Gloucestershire into the center of Bristol. I've found that SUVs, people carriers and pick-up trucks have taken over the Volvo's traditional role as chief peril to cyclists. As I peddled along yesterday I was therefore particularly pleased to see on a billboard that Nissan have launched their "new" Navara. The Navara is a dirty great black pickup truck; one of the really, really, big kind - the sort you only used to see on American television, charging around Texas.

Each advert consists of a picture of said truck, menacingly half shadowed, with a tag line in heavy capitals. Two of them seem disarmingly honest: "GIVE WAY SIGN", and "THE NEW HIGHWAY CODE".

So, it seems that Nissan have admitted the attraction of driving a big "street" pick-up: people will stop for you even if they have the right of way; the highway code doesn't matter if you're driving the biggest vehicle. Sounds about right to me.